Tuesday, 3 September 2013

Apple 'scrappage' for old iPhone

Business: The "cash for clunkers" could reach up to $ 280 in credit purchase to offer the new terminal at the apple. But only U.S. customers are concerned.

We know that iPhone owners are the most likely to stay loyal to their brand users. But the competition is stepping up arguments to seduce and Apple does not intend to let his customers to see if the grass is greener elsewhere.
Especially when the giant will launch its new models or. Thus, as expected, Apple has launched the United States (and only there) a program of recovery of old iPhone, a kind of scrapping to get a nice discount for the purchase of new and very anticipated smartphone.
Good condition 
"Apple stores are launching a new program to assist customers who wish to bring their previous iPhone versions in store for recycling. Besides the positive impact on the environment, customers will receive against their old phone credit to purchase a new iPhone, "said the group's apple in a statement. 
Specifically, it is enough to bring his old iPhone (in good condition) in an Apple Store to receive, according to the Wall Street Journal , up to 280 dollars (212 euros) purchase credit. "The screen should not be cracked, the buttons are all working and the phone must not have been exposed to water," said a seller at U.S. daily The Apple Store Grand Central in New York. This bonus is only for phones under contract with a service provider.

Besides the ambition to better retain its user base, Apple also intends to take advantage of the very lucrative market of iPhone resale market increasingly significant. 

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