Top of the most powerful brands: Apple and Google dethrone Coca-Cola

Numbers: The famous Interbrand, based on several criteria, the death knell of the traditional economy to IT firms.

The changeover took place. Coca-Cola is no longer the most powerful brand in the world. For the first time in 13 years, the beverage giant to sell its number one spot at Interbrand.

Remember that this ranking is based on an estimate of financial products and services sold by the brand, its ability to attract and competitiveness. 

As might be expected, these are the giants of the new economy that have taken over the traditional industry. With a value that has been 28% in 2013 $ 98.3 billion (which has been multiplied by 15 since 2000), Apple earns a spot and took the world crown to Google whose value has gained 34% in one year to $ 93.2 billion.

Louis Vuitton, the first French 

Coca-Cola is more than a third despite recovery has gained 2% on the year to 79.2 billion dollars.But how to fight against the growth curves and especially the margins of companies like Apple and Google? In 2000, Coke had a value more than ten times that of Apple ... 

The podium, there is a place that loses IBM, Microsoft before stagnating in 5th place with a value of $ 59.5 billion. General Electric and McDonald's are sixth and seventh respectively, closely followed by Samsung and Intel. 

In total, six of the top ten places in the ranking are occupied by groups of the new economy. But lower in the rankings, some IT giants like Intel suffer (-5%), HP (-1%), Canon (-9%), Sony (-8%), Nintendo (-14%). The first and most powerful French brand Louis Vuitton (17) with a weight of 24 billion dollars.

The 100 most powerful brands in the world weigh a total of $ 1.500 billion, or 8.4% more than last year. What crisis?