As expected, Apple unveiled its next two smartphones, the iPhone 5S and 5C. The first reactions were rather mixed, if not negative, mainly due to the stagnation of the diagonal of the screen or the resolution of the camera sensor. However, announcements of the firm at the apple does not seem to us as little of interest that we have read in some of our colleagues. Explanations.
Unless you have spent the last hours cloistered in a bunker or perched on a piece of ice drifting, there you will have noticed that Apple has officially yesterday his next two smartphones: the iPhone 5S and 5C. If you are one of those who closely follow the news and far from mobile, you probably already know that it is difficult to speak of surprise as these two models have been subjected to repeated leaks for several weeks. We will not go in detail on the description of the two smartphones, which you can find in this article as needed. We will rather here we look at the potential impact of these announcements in both Apple and the rest of the market.
The keynote last night was memorable for several reasons since this is the first time that Apple splits two iPhone simultaneously. As usual, the critics have not failed fuser after keynote yesterday. They were even more virulent than usual. But this is not really surprising since critics questioned were already the same for the presentation of the iPhone 5. It makes sense that they earn in a year later bitterness, because most of the technical elements seem to have changed very little. However, upon closer look, Apple is far from been idle for a year. As often with the "S" models, innovations hiding in the bowels of the beast.
Dear iPhone 5C
But before returning it, start with "evacuate" the sore subject: iPhone 5C. You will have everyone understand that it is neither more nor less than a redesigned iPhone 5. If the principle is nothing shocking, the advertised price is however much more. Just think, Apple claims not less than 599 euros for the 16GB model and 699 euros for the 32GB! As mentioned above, the hardware of the beast is the iPhone 5, it remains valid. Obviously, it is far from the level of the last monsters that rival Android sounding characteristics. But it remains fully functional for all purposes of daily life and still has a photographic rendering quality top flight. But this offer no real technological innovation and now a shell plastic package at this price, it makes little sense. We will wait to see the price of the device with an operator subscription. But no doubt it will be relatively salty, around a hundred euros with a package. Making it still the cheapest iPhone to its release, all previous models being marketed initially to 199 euros.
The 4-inch screen and yet still in question
Before we tackle the iPhone 5S, take the time to go back a little on the screen is stuck at 4 inches on both models diagonally. We would have liked to see one iPhone has a display with a size between 4.7 and 5 inches apart from other two. The slew of Android smartphones offering ever larger screens showed that there was a growing market for this kind of device. Apple has always hammered it is his obsession with ergonomics that grows not offer larger model. Yet, even if they require adjustment, the Samsung Galaxy S4, Sony Xperia and other LG Z1 G2 prove quite ergonomic. While it is difficult to use with one hand, but Apple should leave the choice to its consumers. Especially as the benefits of a larger screen are well established for multimedia applications or web browsing. However, starting from the premise of the firm at the apple, it does not seem outrageous that displays 4-inch iPhone 5S 5C and keep the same features as the iPhone 5. Indeed, why increase the resolution of the screen while the gain would be impossible to perceive with the naked eye? As for his record, it still is among the best today, especially with regard to its colorimetry or brightness.
A revolutionary processor?
Between the screen does not move and the design remains almost identical, the iPhone 5S do not look. It is an easy target for mockery of all kinds. However, a look under the hood is enough to understand that it is far from stingy with technical innovations. Starting with the new Apple A7 chipset. It does not yield to the temptation of the multiplication of hearts, two hearts stubbornly offer ... while Samsung and Huawei do not hesitate to submit octocœurs chipsets. But the A7 manages to surprise everyone by turning out to be the first 64-bit processor for smartphones. No knock you out with technical considerations, this is a breakthrough that gives a generation ahead of Apple. Of course, we need to see how developers use the new architecture. However, if the geek in us is downright excited about this feature, the actual profit immediately leave us dreamers.Because the main advantage of 64-bit architecture is to override the limit of 4 GB of RAM for 32-bit. But there you will probably have noticed that manufacturers are just starting out models shipping 4GB of RAM, like the Galaxy Note 3 Samsung for example. The iPhone is so far confined to a maximum of 1 GB and 2 GB 5S could offer, although this remains to be confirmed. But in all cases, we are still far from having exceeded the 4GB need to use 64 bit.
Apple says M
The manufacturer has also developed a new M processor that promises to manage all the information coming from different sensors of movement of 5S. Specifically, it will (in theory) to significantly save power the device since it is no longer the main processors that will be required for these data. It should give its full potential in fitness applications and all those that involve passive measure movements of the user.
Too many megapixels kill Megapixel
As for the screen, Apple has not launched in the arms race on the camera sensor. At least not on the side of megapixels. For the third time in a row, after the iPhone 4S and 5, 5S propose an 8 megapixel sensor. But it's been years since we write test after test that megapixels are not the cameraphone. 8 megapixels are more than enough for the overwhelming majority of users. In addition, Apple announced that the sensor in question is 15% larger than the last iPhone, and associated with an optical aperture with a fast f/2.4 to f/2.2. That means it should be more effective in low light. This approach is also reminiscent of HTC with its Ultra pixels technology first introduced on the One. But HTC has made the mistake of staying on a resolution a little chick (4 megapixels), which limits the possibility of zooming and cropping a picture. The 8 megapixel iPhone 5S expected to ignore this kind of disappointment. Finally, Apple also innovated the side of the dual LED flash that fits the environment with warm tones more or less depending on the scene in question. It will of course see what give these new practice. But since the iPhone 4 was released in 2010, camera phones in Cupertino among the best of each generation. It is thus seen not to miss such an essential function.
Farewell to passwords
Finally, end with the biometric sensor Touch ID hidden in the "Home" button. This addition, which could seem like a gimmick at first glance could be key to use. The ability to unlock the device simply by touching the Touch ID is a real advantage. But that's beside the simplification of certain safety procedures that will probably the greatest benefit. Thus, for example, it will need to type your password in iTunes. It is hoped that eventually all applications that require security, such as banks, for example, use the Touch ID.
In conclusion
In the end, like the recent Apple conference, yesterday failed to spark. However, this does not mean that the products presented are uninteresting. As mentioned earlier, the iPhone seems to us too 5C expensive "naked" version. But the target of the Apple product clearly seems to be users who choose a package with. Also, do not underestimate the potential of seduction new colors associated with the steamroller of Apple communication. Regarding the iPhone 5S, we imagine that it will attract a large proportion of current users. However, it is clearly not the Apple smartphone that fans will turn away from their Android screens consistent.
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