New iPhone: Apple slain Wall Street

Business: The action of the giant apple continues to retreat from the new iPhone ads and stood at 450 dollars against 500 before the keynote.


If the new Apple struggled to convince observers and specialists, they have greatly disappointed Wall Street investors who sell mass actions of the firm.

The decrease is brutal and bloody. Recall that between September 2012 and September 2013, the action was already gone from a high of $ 700 to $ 500. The ads have precipitated the move with a 9% decline in five days.

-2.2% After the day of the keynote, the action still lost 5.4% on September 11, took over 1% the next day before falling again by 1.6% on September 13 and 3 1% on Monday to settle at $ 450.1.



During Apple's share from 10 to 16 September at Nasdaq


-9% In 5 days


The ability of Apple innovation seems to belong to the past. "Apple needs to show in the coming months she has other product lines out that can begin to compensate for the slowdown in growth and falling margins on the iPhone and iPad," said Jan Dawson , an analyst at Ovum Research.

Credit Suisse analysts wonder if Apple "is still an innovative company." "Over the last 12 to 18 months, we were disappointed by the pace of innovation" business they write. The latest "is not likely to upset the market."

"In the long term Apple will perhaps develop new products such as a watch or TV, but for now assess the impact of these products is difficult to model because they could not be launched before few years," they add .

Investors also complain that the apple does not have the right strategy for emerging with an iPhone 5c deemed too expensive even if Apple never mentioned low cost model.

Apple chose to preserve its margins by offering two models with prices close enough to maintain at all costs its premium positioning. Preserving margins is certainly commendable for investors but the risk of cannibalization is great. This would lower the average price of devices and therefore margins.

Still, this iPhone 5c (which is a repackaged iPhone 5) does not seem to move the crowd. For the first time, Apple does not disclose the numbers of pre-orders, suggesting to the market that they are poor ...