New iPhone: good surprises and disappointments

Technology: What are the positive points made ​​by these two new smartphones and those who are missing the point?

Apple has unveiled its two new specifications which had almost all leaked in recent weeks. The company confirms its strategy: the decline upscale as it always has (3G and 3GS, 4 and 4S ...) and try a new front with a neatly dressed in iPhone 5 iPhone 5c, and a bit cheaper eyeing emerging markets.

Let us therefore focus on the positive points made by these two new smartphones and those next to the plate?

iPhone 5s: what is successful

• A7 Processor: doubling the computing performance of its smartphone, Apple offers a real racing car and opens the door to real application innovations with 64 bit support. The future looks bright.

• Improvement of the photo: This is obviously a strong customer: the image is the center uses.Apple is trying to match the competition, including Nokia, with an improved sensor (although it remains to 8 megapixels) and innovative features like slow motion

• Touch ID: this is the only real innovation 5s. The fingerprint reader will unlock the terminal, pay on iTunes and the App Store and especially to strengthen the security of the terminal in a business BYOD environment.

• A dedicated chip movements: should open up new application opportunities, including the side of the sport, fitness etc ...

• The support of the European 4G: at a time when many European countries to launch 4G, this support is very good news for operators and Apple should business away. Remember that the iPhone 5 supports 4G frequency bands used in France in particular. 

iPhone 5s: what is missed or which raises questions 

• Again, the iPhone is a simple evolution of the previous model and provides no break, either in form or in substance (except Touch ID). But we should not expect anything else: Apple methodically applies a strategy initiated in 2007. For the revolution, it will certainly wait until the iPhone 6. Apple is still a follower now, more creative. It only created the break, it aligns. 

• A blocked 4-inch screen. For some, that's enough, for others, this size is really starting to be too narrow for comfortable use.

• 64 bit for what? Apple announces huge gains speed, but nobody really knows why. The 64-bit technology is mainly used by the new camera and Touch ID for encryption.

• 64 bit is a risk of fragmentation? Only 5s can boast this technology, developers will have to encode differently depending on the model of iPhone?

• No NFC: everyone believed, but once again, Apple has not seen fit to embark this yet fairly simple technology. Apple by its absence leaden actually the development of this standard mobile payment yet tries to unravel in many countries, with the support of manufacturers like Samsung or HTC.

• No new storage: With the explosion of uses, especially with 4G, downloads content explode.Apple would have been able to offer a 128GB version which was sold 999 euros. They are beasts at Apple ...

• Champagne! All tastes are in nature but that golden color is not happier. After we understand Apple's desire to increase the colors to increase sales and opt for gold to attract Chinese for that color is very symbolic.

iPhone 5c which is managed

• Colors: nothing to jump up but customization is at the heart expectations of mobile users.Apple got the message.

• The polycarbonate reinforced steel: what make the iPhone stronger everyday. Because until now, the iPhone is a fragile device. 

• Price: Very clever Apple. Usually, Apple drop the price of the old model to the arrival of a new order to maintain sales. This time, the company launched a new model (5c), the price of the former (5) to enhance its attractiveness. 

• All with some technical improvements such as better battery, better camera and front support 4G.

iPhone 5c: what is missed or which raises questions

• Price: difficult to understand Apple's strategy for emerging countries. 5c clearly aimed at China but at 599 euros naked, he is not likely to compete with medium range models Android. Recall that the operators of countries apply some subsidies, so even with a subscription, it will be expensive. Too expensive. But the agreement with China Mobile (740 million subscribers) could give wings to Apple if the operator made an effort.

• The risk of cannibalization: at this price, it is questionable if the 5c will not come cannibalize sales of 5s with only 100 euros between them. Or 4s, passing 399 euros, will not make resistance. 

• Disorder positioning. With its specifications and its price, it is difficult to position the smartphone. which may be against-productive. In short, Apple has it's playing background map low cost in order to differentiate the two proposals product?