4.5% of iPad sold are iPad Mini.And this is good for Apple

Figures: In the third quarter, Apple has delivered a little more than 14 million iPad including iPad Mini 7.76 million, representing each quarter over 50% of iPad sold through the manufacturer. Enough to justify a launch, even premature, iPad Mini Retina?

KGI Securities for the launch of a Mini iPad with a Retina display was a need in 2013 for Apple given the directions taken by the market shelves and competition models 7 inch Android. 

A position not shared by IHS, which already warns that Apple will deliver to consumers that few new Retina iPad Mini in the fourth quarter. According to the firm, Apple should replicate the strategy, judged winner of 2012, with two separate launches. 

Ventilation measured more than the rest of the tablet market 

Thus, the Retina iPad Mini could be delayed to March 2014 IHS advance.Such a schedule would have it, however, no penalty Apple, and promoted competition in the fourth quarter characterized by a jump in sales due to the holiday season? 

One thing is sure, the iPad Mini is essential to Apple. According to figures provided by the research institute, the tablet is more than 50% of overall sales Apple iPad. Since the launch of Mini late 2012, it represented 38.8% of iPad sales with 8.9 million units.

Beginning in 2013, this share jumped to 61%, before declining and then stabilized at around 55%. This breakdown is consistent with the overall market with tablets of less than 9 inches, which now account for two-thirds of sales .This allocation, a little more balanced between iPad allows Apple to contain the fall in average revenue per iPad started since the introduction of the Mini. And this balance is expected to continue in Q3.

The price increase of the Mini should ensure higher incomes 

Although Apple has not yet released official figures, the manufacturer would be a new iPad Mini sold more than 9.7 inch iPad with 7.76 and 6.474 million units, respectively. 

If the figures are correct, then Apple would reach the quarter to stabilize its iPad sales, with a slight increase over one year, unlike the previous quarter in which they were down 14% .This distribution, if maintained in these proportions, should result in an increase in sales of the iPad from the next quarter (or limit the damage to the supply problems are confirmed). For introducing the Retina iPad Mini, the manufacturer has indeed benefited to increase the selling price of its 7-inch tablet, rose from 329 to 399 dollars .

In addition, the price gap with the iPad Air (€ 489) is reduced, which could contribute to maintain an overall balanced between the two categories iPad ventilation and reduce the cost of cannibalization between them.