Unnoticed at the launch of the iPhone 5S and 5C, iBeacon the contactless technology related to iOS 7 will be tested in the United States by the league baseball.
Apple believes mobile contactless applications, but in its own way as often. Alongside the NFC, common in Europe, but with whom all the mobile is compatible, the California manufacturer intends to push a different way.
Passed unnoticed during actual launch of iOS 7, the newiBeacon function based on contactless technology Bluetooth 4.0 low consumption, which leverage the new iPhone 5S and 5C.
This function is based on a transmission technology that can be used for automatic transfer of information packets to and from an Apple device.
Its main asset is its scope, specific to the Bluetooth technology. It can reach a few tens of meters, where the NFC requires a few inches of distance (between the mobile and the transmitter / receiver) at most to operate.
Apple against the world?
The potential applications for use with iBeacon covers automatic dissemination of promotional information to the iPhone when they are detected in the radio coverage area of this technology, contactless payment or geolocation.
In the United States, Major League Baseball plans to test Apple's technology in stages.Spectators, as they enter the area of ad hoc radio coverage will receive on their iPhone via the mobile application of the league (At the ballpark), information on access to their place or coupons.
The challenge for Apple is to ignore the international standardization around NFC. Its deployment is committed in France, with the support of mobile operators, and several banks (for contactless payment). Apple's market clout and financial resources are assets.
In front, Google remains one of the mainstays in the United States, NFC via Android and Nexus range of smartphones. Samsung also incorporates an NFC chip in its latest smartphone, the S4.
No comments:
Post a Comment