Apple limit the damage thanks to the iPhone in Q3, iPad stagnates

Business: The figures for the fourth fiscal quarter Apple marked a rise in revenues but a decrease in net income (-8.6%) year on year. With 33.8 million units (26%), iPhone sales account for half of sales while those of the iPad fell compared to the previous quarter.

Apple announced Monday evening the figures in its fourth fiscal quarter ended September 28 as well as its results for its entire fiscal year. For the first time in 11 years, the annual net income decreased (-11%) from 41.7 37 billion dollars, despite an increase in turnover (9%) 170.9 billion against $ 156.5 billion the previous year. While a drop in profits but still very comfortable. 

This trend was repeated for the fourth quarter with a net profit of $ 7.5 billion against $ 8.2 billion in September 2012, while turnover increased (+4%) to $ 37.4 billion dollars against 35.9 billion a year earlier. Apple generated a gross margin of 37%, whereas it was 40% in Q4 2012.

Net income fell for the first time in eleven years

It is the iPhone which came as a surprise and probably limited the damage sales. With 33.8 million units, they were up 26% year on year (26.9 million), while the iPhone 5S and 5C did not arrive until the very end of the quarter. With $ 19.5 billion, the iPhone represents more than half of sales in the 4th quarter.

However, the figures for the iPad is much less exciting. They are virtually stable year on year at 14.1 million units against 14 million, and a decrease compared to the third quarter (14.6 million). Blame it on an Android competition increasing and a lack of innovation on the part of the apple.

Consequently, the revenue generated by the tablet down 13% year on year (6.1 billion dollars against 7.1 billion) and 3% from the previous quarter (6.3 billion). The wait consumers cope with the arrival of the new iPad and iPad Mini Air Retina probably played.

The iPod freefall

The news is not fantastic either side of the Mac. Sales fell 7% in value ($ 5.6 billion against $ 6.6 billion) and 15% by volume (4.6 million units against 4.9). This is the iPod knows the biggest tumble: -35% by volume (3.5 against 5.3 million units) and 30% in value (573 against 820 million dollars).

This is the side of software and services (including iTunes) to look to find the best growth with an increase in turnover of 22% year on year to 4.2 billion dollars against 3.5 billion.

For the last quarter of 2013, Apple expects revenue of between 55 and 58 billion and a gross margin of 36.5 to 37.5%. The firm at the apple has also announced a dividend of $ 3.05 per share payable November 14, 2013 to November 11, 2013 to registered shareholders. (Eureka Press)