John Sculley, Apple's former CEO, could resume BlackBerry

Hard to believe but it deserves some attention: John Sculley, former Apple CEO could take control of the company to exit BlackBerry chaos. But why this case is it unusual? Who is John Sculley?

Quick answer: the man who was responsible for the departure of Steve Jobs from Apple. He was recruited after famously, Jobs asking bluntly, "You intend to sell sugar water all your life or you want to change the world with me?" After the CEO is he who has deprived Jobs from effective control of the company and has grown with more or less subtlety to the exit. Apple without Steve Jobs came in black spiral that we know: the firm was known at that time a historic collapse. It was not until the return of Steve Jobs to its resumption of the bull by the horns.
And so it is that Sculley said BlackBerry was a "value for the future" and that the company was "a man of experience who has already made his debut in the industry." Him? It can not be going too far, even if the man said he was exploring the possibility of a union with the Canadian company. It could not hurt him, indeed, since the company is not in the happiest period of his life, but it is not reassuring that such a person is very interested in their financial health and their ability to innovate.
Oh, yes, Sculley has not only failed his hunting board: it is he who, before joining Apple had managed to make a cool Pepsi brand in the U.S., slightly catching up on Coca- Cola. This is not an easy task, it must be observed, but the world of new technologies is very different from that of food and a strategy that works for the latter is not necessarily suited to the first. Let's give him the benefit of the doubt, but this is not very reassuring.