On 9 January 2007, Steve Jobs took the stage of the Moscone Center in San Francisco to write a page of history of high-tech unveiling the iPhone. Apple revolutionized the mobile and lead the industry in its wake. However, when started in 2004, the development of the iPhone was a huge technical and human challenge to the firm at the apple.
An article in the New York Times book many details about the design of the iPhone, the absolute secrecy imposed by Jobs and the pressure weighing on the shoulders of engineers in charge of the project. Andy Grignon, the chief engineer responsible for any radio part of the iPhone (cellular, Bluetooth, WiFi), it reflects his experience.
"Golden Path"
We learn for example that the presentation of the iPhone is made with prototypes that included still many defects. The iPhone was marketed as 6 months later, but Jobs insisted to a "live" demonstration of its capabilities. During the five days before the event, he repeated his performance that not once is not held without a bug in the functioning of the iPhone.
To reduce the risk of a crash, the engineers had developed a "golden path", a series of specific tasks to be performed in a specific order to give the illusion that the smartphone operating normally. The presentation will finally proceeded smoothly ...
According to an Apple executive quoted in the NYT article, Apple has invested over $ 150 million in the development of the iPhone. Finally, a drop compared to the tens of billions of dollars that have been generated since its release water. (Eureka Press)
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